Finance Guest Post Guide: How to Write & Get Published on Top 25 Sites (2025)

Finance is one of the toughest niches to publish in because it deals with money and important life decisions. Google holds finance websites to higher standards, so guest posts must be accurate, well-sourced, and backed by real expertise.

This guide shows you how to plan, write, and pitch finance guest posts in 2025. It also includes a list of the top finance sites that accept contributors this year. Whether your goal is stronger backlinks, more authority, or building your reputation, you’ll learn how to publish safely, credibly, and with impact.

What Is a Finance Guest Post?

A finance guest post is an article written by an outside contributor and published on a trusted finance website. Its purpose goes beyond just sharing knowledge. It helps you showcase professional expertise, build brand visibility, and reach a larger audience.

When readers see your byline on respected sites, they start recognizing your business as an authority. At the same time, finance guest posts work as a white-hat SEO strategy ,earning you high-quality backlinks that improve rankings and credibility.

Because finance is a YMYL (Your Money or Your Life) niche, Google holds these posts to the highest standards. Articles can influence savings, investments, and long-term security, so every guest post must demonstrate E-E-A-T — Experience, Expertise, Authoritativeness, and Trustworthiness.

This is why finance guest posts are often written or reviewed by licensed professionals such as financial analysts, CPAs, or planners, and supported with credible data from regulators like the SEC, FINRA, or Federal Reserve.

How Finance Guest Posts Work (Explained)

• Step 1 – Author: You (or your brand) provide expertise backed by credentials and experience.
• Step 2 – Guest Post: Your article is written with compliance in mind and submitted for editorial review.
• Step 3 – Trusted Finance Sites: Once published on an authority site, your brand gains exposure to a wider audience.
• Step 4 – Backlinks & Authority: Along with visibility, you earn contextual backlinks that boost SEO, rankings, and long-term authority.

Example

A guest post on NerdWallet about retirement planning, supported by government data, not only informs readers. But it also introduces your brand to millions of potential customers, while giving you a powerful backlink.

Why Finance Guest Posts Still Work in 2025

Finance guest posts still work in 2025 because they deliver trusted backlinks, brand authority, and visibility in both Google search and AI-powered engines. In a niche where competition is fierce, high-quality guest posts remain one of the most reliable white-hat strategies for ranking and building credibility.

1. Entity Signals and Brand Mentions 

Publishing on respected finance sites not only earns backlinks but also strengthens your brand as a recognized entity. Each guest post reinforces your presence in Google’s Knowledge Graph, creates co-citations with trusted outlets like Investopedia, and earns brand mentions that improve credibility.

2. Link Diversity and Backlink Quality

 Backlinks from finance-specific sites carry more weight than links from broad lifestyle blogs. They come from high-authority domains with strict editorial standards, diversify your link profile, and reduce the risk of spammy footprints that trigger algorithm penalties.

3. Targeted Referral Traffic

 Finance guest posts bring high-intent readers who are actively seeking solutions. This means consistent referral traffic, more qualified leads, and deeper engagement from audiences ready to take action on financial services or advice.

4. Visibility in AI and Answer Engines 

AI-driven tools like Google SGE, Bing AI, and Perplexity now cite finance guest posts as trusted references. This increases your chances of being featured in AI-generated answers, winning snippets, and gaining visibility in voice and Q&A search engines.

5. Thought Leadership and First-Party Data 

Guest posts in finance stand out when they showcase original research, practical frameworks, or insights reviewed by licensed professionals (CPA, CFA, CFP). Generic listicles fade, but expert-driven content builds long-term authority and recognition.

The Hybrid Advantage

Now backlinks serve two purposes. They bring classic SEO benefits like rankings and referral traffic. They also help you appear in AI Overviews and LLM results, since these models value trusted mentions. This makes finance guest posts twice as powerful in 2025.

The PPR Playbook for Finance (Prioritize → Produce → Reinforce)

When I first started guest posting in finance, I realized something: most people waste time pitching the wrong sites or writing posts that never build trust. That’s why we use the PPR Playbook. It’s a simple 3-step process that anyone can follow to create finance guest posts that editors approve, Google rewards, and readers trust.

Step 1 — Prioritize with PPR

The first step is building a shortlist of the right sites. Don’t pitch everything—you’ll get ignored. Instead:

1. Define your audience: Who are you writing for? Beginner investors? SMB founders? Fintech professionals? Write this down before picking sites.
2. Match business goals: Decide whether the goal is backlinks, brand awareness, or lead generation. This determines which sites make sense.
3. Score sites with a checklist:
   • Domain Rating (DR 50+) and steady traffic.
   • Finance-specific editorial focus.
   • Authors with visible finance credentials.
   • No spam footprints (PBNs, casino/crypto ads).
   • Strong engagement (comments, newsletter, shares).

Step 2 — Produce Finance-Safe Content

Now that you know where to publish, create content that passes both editorial and compliance review. Finance editors are stricter than lifestyle or tech blogs, so use this workflow:

1. Start with BLUF (Bottom Line Up Front): Write a 50-word takeaway under each subheading so readers and editors see the point immediately.
2. Use the Triad method: Always back claims with Entity → Attribute → Evidence. Example: ETF → expense ratio → Morningstar dataset.
3. Show credentials: Add your CFA, CPA, or CFP designation—or get a qualified reviewer to credit-check your article.
4. Be transparent: Include disclaimers (“informational purposes only”), conflict-of-interest notes, and last-reviewed dates.
5. Format for clarity: Short paragraphs, bullet points, tables, and charts. Jargon only when you define it.

Step 3 — Reinforce Signals

Publishing isn’t enough. To maximize ROI, reinforce each post so it keeps driving value for months.

1. Promote cross-channel: Share on LinkedIn, X (Twitter), newsletters, and finance communities.
2. Repurpose data: Turn charts or insights into LinkedIn carousels, infographics, or blog posts that link back.
3. Secure co-citations: Pitch related podcasts, newsletters, or media mentions to build entity associations.
4. Add structured data: Use Author, About, and Organization schema on your own site to connect guest posts to your brand.
5. Measure results: Track referral traffic, backlinks earned, conversions, and AI answer citations (Google SGE, Bing AI, Perplexity).

✅ By following these three steps, anyone—whether a solo advisor or a fintech startup—can turn finance guest posts into a white-hat authority engine that builds visibility, trust, and leads. 

PPR Quick-Action Checklist

How to Evaluate a Finance Site (Pre-Pitch Checklist)

Before you send a pitch, you need to know if a finance site is actually worth it. Because finance is a YMYL (Your Money or Your Life) niche, not every site that accepts guest posts is safe. Some will boost your authority and SEO, while others can hurt your credibility. This checklist gives you a fast way to separate high-value sites from risky ones so you only invest in placements that deliver trust and long-term results.

Core Evaluation Factors

1. Content & Authority Signals

• Relevance depth: Site should focus on finance topics (personal finance, investing, fintech, SMB). Avoid multi-niche blogs.
• Indexed content: Run a site:domain.com search to confirm finance posts are indexed in Google. Missing pages = red flag.
• Author transparency: Look for real contributor bios with credentials (CPA, CFA, CFP). Anonymous or fake bylines weaken trust.
• Reputation indicators: Awards, third-party mentions, or industry recognition signal editorial quality.
• Guest activity: Check if the site has recently published guest posts—stale “Write for Us” pages may waste your time.

2. SEO & Technical Health

• Domain Rating (DR) & traffic trends: DR 40+ with stable or growing traffic is ideal. Drops or spikes may signal penalties.
• Crawlability & site health: Confirm HTTPS, fast load speeds, and mobile optimization.
• Outbound balance: A few sponsored posts are fine, but if most content is paid or irrelevant, skip it.
• Syndication risk: Avoid sites that recycle wire content or duplicate articles—they add little SEO value.
• AI visibility: See if the site appears in Google AI Overviews, Bing AI, or Perplexity results—this shows future-proof authority.

3. Compliance & Trust

• Outbound link hygiene: Links to shady niches (casino, adult, spam crypto) are a deal-breaker.
• Sponsored labeling: Sponsored posts should be clearly disclosed (FTC/SEC compliance). Hidden advertorials erode trust.
• Trust & security signals: SSL, privacy policies, disclaimers, and transparent terms are must-haves for YMYL niches.
• Professional UX: Poor design or cluttered ads undermine authority and reader trust.

One-Screen Finance Site Checklist

Top 25 Finance Guest Posting Sites (2025)

Publishing guest posts on trusted finance sites is one of the most effective ways to build YMYL trust, earn white-hat backlinks, and reach targeted audiences in 2025. Here are 25 carefully curated finance guest post opportunities we’ve put together for you, grouped by niche and rated for how practical they are to pitch. 

Disclaimer: Availability and guidelines may change, so always double-check the site’s contributor page before pitching.

Site	Focus	DR	Est. Traffic	Contributor URL	Typical Wordcount	Link Policy	Practicality
Money Under 30	Personal Finance	72	1.2M+	Write for Us	1200–1500	Contextual backlinks	Easy
The College Investor	Personal Finance	68	800k+	Contribute	1200–1500	Editorial review	Easy
Good Financial Cents	Personal Finance	75	600k+	Write for Us	1200–1500	Branded/natural links	Easy
Modest Money	PF/Investing	70	400k+	Guidelines	1200–1600	Contextual links	Easy
Wise Bread	PF/Lifestyle	80	850k+	Contribute	1200–1500	Editorial review	Medium
Clever Girl Finance	Personal Finance	66	300k+	Write for Us	1000–1500	Natural backlinks	Easy
Wallet Hacks	Personal Finance	63	250k+	Write for Us	1000–1500	Contextual links	Easy
SmartAsset	PF/Investing	84	10M+	Invite/Contact	1500–2000	Strict editorial	Hard
Money Crashers	Personal Finance	77	700k+	Write for Us	1200–1500	Natural links	Medium
Financial Samurai	Investing/Real Estate	74	1.5M+	Contact	1500–2000	Selective	Medium
ValueWalk	Investing	79	2M+	Contact	1200–1800	Editorial review	Medium
Investing.com	Investing	89	21M+	Contact	1200–1800	Editorial review	Hard
Seeking Alpha	Investing	87	9M+	Guidelines	1200–1800	Editorial review	Hard
Zacks Investment Research	Investing	81	4M+	Contact	1500–2000	Strict editorial	Hard
Of Dollars And Data	Data/Analytics	60	150k+	Contact	1500–2000	Limited links	Medium
Bench Blog	SMB Finance	57	300k+	Write for Us	1200–1500	Natural backlinks	Easy
FreshBooks Blog	SMB Finance	70	600k+	Guidelines	1200–1500	Editorial review	Medium
QuickBooks Blog	SMB Finance	80	2M+	Contact	1200–1500	Editorial review	Hard
FinancesOnline	Fintech/SaaS	65	1M+	Write for Us	1200–1800	Sponsored/nofollow	Medium
Finextra	Fintech	80	300k+	Contribute	1500–2000	Branded/natural	Medium
TechBullion	Fintech/Blockchain	71	500k+	Write for Us	1200–1500	Sponsored option	Easy
Crowdfund Insider	Alt-Finance/Fintech	78	200k+	Contribute	1200–1500	Limited editorial	Medium
PaymentsJournal	Fintech/Payments	73	400k+	Contact	1200–1500	Editorial review	Hard
Financial Sense	Analyst/Pro	72	250k+	Contribute	1500–2000	Contextual/nofollow	Medium
CFA Institute Blog	Analyst/Professional	83	500k+	Contact	1500–2000	Strict editorial	Hard

Editorial Blueprint for Finance Guest Posts

Finance guest posts need to be clear, compliant, and trustworthy. Because finance is a Your Money or Your Life (YMYL) topic, Google and editors hold it to higher standards. This blueprint gives you a simple framework to write posts that get accepted and build authority.

Step 1: Write a Strong Headline

Your headline should promise a result, be specific, and show credibility.

• Example: “How Small Businesses Can Cut Cash-Flow Risks in 2025 (Using Federal Reserve Data)” This kind of headline tells readers what they’ll gain, who it’s for, and why they should trust it.

Step 2 : Start with the Bottom Line

Begin your article with a 40–70 word summary of the main point. This is called a “Bottom Line Up Front” (BLUF). Editors and readers want to know right away why the article matters before diving into details.

Step 3 : Structure the Body Clearly

Organize the content so it’s easy to follow and compliant:

1. Define terms: Explain any finance jargon in plain English (e.g., say “loan costs” instead of “APR” unless it’s crucial).
2. Give steps or a framework: Lay out practical actions or models backed by data.
3. Show risks: Add disclaimers like “Past performance is not a guarantee of future results.”
4. Add disclosures: Include the author’s credentials (CFA, CPA, CFP if relevant) and a “last reviewed” date for transparency.

Step 4 : Use Helpful Visuals

Finance can be complex, so visuals make it easier:

• Tables: Compare interest rates, investment returns, or costs.
• Charts or infographics: Show trends or strategies in simple visuals.
• Calculators/tools: Link to ROI calculators, savings estimators, or budget planners.

Step 5 — End with a Useful Call-to-Action

Close with a CTA box that offers something valuable.

• Examples: “Download our free budget template” or “Get our Finance Outreach Starter Kit to streamline your guest posting.” Make sure it feels helpful, not salesy.

👉 Follow these 5 steps, and your finance guest posts will meet editor expectations, satisfy compliance rules, and deliver real value to readers.

Sourcing & Citations (Finance-Grade)

Your content must use credible, finance-grade sources. Think of this as building proof for every claim.

Steps to follow:

1. Use primary sources: SEC filings, Federal Reserve data, IMF/OECD reports, Morningstar, and government stats (like Bureau of Labor Statistics).
2. Check freshness: Always use the most recent quarterly or annual data. Finance moves fast.
3. Avoid weak sources: Don’t rely on affiliate blogs or opinion pieces. Editors expect official or peer-reviewed references.
4. Be consistent: Use footnotes or endnotes. Include the source name, year, title, and link.
5. Be transparent: If you use secondary sources (like news articles), make sure they point back to the original data.

Style, Disclaimers & Risk

Finance posts must be easy to read, safe, and compliant. That means clear writing, visible disclaimers, and balanced risk disclosure.

Steps to follow:

1. Write clearly: Use an authoritative but simple tone. Avoid jargon—explain terms in plain English.
2. Add disclaimers: Always include “For informational purposes only, not financial advice.” Add “Past performance is not a guarantee of future results” if discussing investments.
3. Show balance: Don’t oversell benefits—always mention potential risks (e.g., market downturns, credit risks).
4. Stay transparent: Disclose conflicts of interest, sponsorships, or affiliate links.
5. Adapt to regions: Add country-specific notes when rules differ (e.g., U.S. vs. U.K. tax law).

Outreach: Pitches That Win in Finance

In finance guest posting, your pitch is as important as your article. Editors in YMYL niches receive dozens of generic requests daily.Therefore only personalized, credential-backed, and value-driven outreach will cut through.

Personalize by Column and Vertical

Tailor each email to the specific finance vertical (personal finance, fintech, SMB finance, investing). Name the column, editor, or section you’re targeting, and cite a recent article or data point they published to prove you’ve done your homework.

Reference Recent Content or Data

Show alignment with the publication’s editorial direction by linking to a recent story, regulatory update, or dataset they’ve covered. This reinforces timeliness and positions your pitch as complementary, not redundant.

Provide 2–3 Tailored Angles with Mini-Outlines

Editors prefer options. Offer two to three concise pitch angles, each including:

• A proposed headline (Outcome + Specificity + Qualifier)
  
• A mini-outline of 3–4 talking points
  
• Finance-grade sources (e.g., SEC/EDGAR filings, BLS statistics, Morningstar analysis)
  
• Notes on disclaimers or compliance considerations
  

Showcase Credentials for Trust

Since finance is YMYL, credentials are non-negotiable. Highlight your CFA, CPA, CFP, or equivalent licenses. If you lack formal certifications, lean on proven expertise, prior bylines on authority sites, or proprietary data to demonstrate authority.

Share Best Writing Samples

Link to two strong finance guest posts or published articles that reflect clarity, compliance, and editorial quality. Editors want proof you can deliver to their standards.

Offer Unique Data or Visuals

Differentiate yourself by providing exclusive datasets, calculators, infographics, or surveys. Publications value contributors who add original insights and assets that extend beyond written text.

Delivery and Follow-Up

• Keep it concise: 200–300 words, easy to scan.
  
• Subject lines: Combine outcome + proof (e.g., “Case Study: 3 SMB Cash-Flow Models (SEC-backed data)”).
  
• Follow-up strategy: One follow-up after 7–10 days, then only if you have fresh data or insights. Over-persistence erodes trust.
  

Mistakes to Avoid

• Sending generic templates with no personalization.
  
• Using jargon-heavy pitches without context.
  
• Ignoring compliance (no disclaimers or regulatory awareness).
  
• Overloading emails with irrelevant detail.
  
• Over-following up—editors blacklist pushy contributors.

Paid vs Free: When to Sponsor

In finance guest posting, deciding between free contributions and paid sponsorships is a strategic choice. Free placements build long-term SEO equity, while paid options accelerate visibility and reach. The key is evaluating opportunities through a compliance-first, ROI-driven lens.

The RICE Framework for Decision-Making

Apply the RICE framework to judge whether sponsorship is worth pursuing:

• Reach: Audience size, newsletter subscribers, and monthly organic traffic.
  
• Influence: Whether the site is cited by regulators, analysts, or mainstream media.
  
• Credibility: YMYL/E-E-A-T alignment—editorial quality, fact-checking, visible author bios, and compliance safeguards.
  
• Editorial Control: Your ability to negotiate fact-checking, disclaimer placement, and a credential-rich author bio.
  

Free Finance Guest Posts

Pros:

• Zero cost and high long-term ROI.
  
• Builds YMYL trust and SEO authority with natural backlinks.
  
• Strengthens relationships with editors and finance publishers.
  

Cons:

• Highly competitive to secure placements.
  
• Slower impact—results compound over months, not days.
  
• Limited influence over editorial timelines or promotion.
  

Paid Sponsorships

Best suited for: launches, high-competition niches, or when immediate visibility is required.

Pros:

• Delivers immediate reach with targeted finance audiences.
  
• Provides scalable exposure via newsletters, evergreen category pages, or high-traffic hubs.
  
• Allows precise targeting (SMBs, fintech, investors).
  
• ROI is measurable with traffic and conversion tracking.
  

Cons:

• Requires ongoing investment—benefits stop when campaigns end.
  
• Can be costly if reach and influence don’t justify spend.
  
• Risks SEO penalties if links aren’t properly tagged as rel=”sponsored” or nofollow.
  

Pricing Anchors in Finance Sponsorships

• Newsletter sponsorships: Rates scale by subscriber size and engagement; finance lists often justify premium pricing.
  
• Evergreen category pages: High upfront cost but strong long-term visibility in hubs like “Top Small Business Tools”.
  
• Traffic quality: Organic, search-driven audiences are far more valuable than social spikes or paid-traffic padding.
  

Negotiation Best Practices

Protect your brand and SEO equity when sponsoring placements:

• Link tagging: Ensure all sponsored links use rel=”sponsored” or nofollow.
  
• Editorial review: Confirm content will be fact-checked for compliance.
  
• Author bio: Secure a contributor bio highlighting finance credentials (CPA, CFA, CFP) and one branded link.
  
• Transparency: Demand proper labeling in line with FTC rules and financial advertising regulations.
  

Measuring ROI (ROSI)

• Set objectives: Awareness, leads, conversions, or backlinks.
  
• Track KPIs: Referral traffic, engagement, lead quality, conversions.
  
• Account for indirect gains: Reputation lift, authority mentions, entity recognition.
  
• Calculate ROSI: Compare direct and indirect returns to the sponsorship cost.
  

Scale & Measure ROI

The success of finance guest posting depends on consistency and measurable returns. A single guest post may deliver referral traffic, but sustainable ROI comes from tracking the right metrics and scaling output into a system that compounds authority, credibility, and conversions.

Core Metrics to Track

To evaluate the ROI of finance guest posts, track both direct and indirect impact:

• Referral traffic: Visitors arriving directly from published guest posts.
  
• Assisted conversions: Leads, demo requests, or sales influenced by guest post referral paths (track with multi-touch attribution).
  
• Domain Rating (DR) lift: Improvements in site authority from earning high-quality backlinks.
  
• Anchor text diversity: Healthy backlink profiles with a mix of branded, URL, and generic anchors—avoiding over-optimized exact matches.
  
• Entity & brand mentions: Appearances in Google’s Knowledge Graph, finance blogs, and industry press that reinforce authority signals.
  
• Answer-engine citations: Inclusions in Google AI Overviews, Bing AI, or Perplexity responses—a rising visibility metric in 2025.
  
• Qualitative brand lift: Gains in trust, credibility, and reputation measured via surveys or sentiment analysis.
  

Scaling Strategy

Finance guest posting delivers maximum ROI when treated as a structured program:

• Cadence: Target 2–4 guest posts per month across core finance pillars—personal finance, SMB, fintech, and investing.
  
• Diversify placements: Mix tier-one authorities (Investopedia, Business Insider) with niche sites (Wise Bread, Good Financial Cents) for both reach and topical depth.
  
• Repurpose insights: Convert guest post data into blog updates, LinkedIn articles, or infographics to extend ROI.
  
• Automate measurement: Integrate analytics, CRM, and SEO tools to centralize ROI tracking and eliminate silos.
  
• Forecast future ROI: Apply predictive analytics to prioritize topics, formats, and sites with the strongest performance history.
  

Long-Term ROI Beyond SEO

Guest posting creates durable benefits that extend past immediate traffic:

• Brand authority: Establishes recognition with regulators, analysts, and financial audiences.
  
• Partnership opportunities: Opens doors to media mentions, podcast features, and speaking invitations.
  
• Resilience: Builds a diverse authority profile that protects your brand against search algorithm updates.
  

Conclusion 

In conclusion, finance guest posting is one of the most reliable ways to earn authority in a competitive niche. It builds trust, generates quality backlinks, and connects your brand with an audience that is ready to engage. Yes, finance is one of the toughest niches, and you cannot rank without securing high-quality backlinks and guest posts. The key is to focus on high-authority sites, create content that meets compliance standards, and promote each placement to maximize reach. A few strong posts published on trusted finance sites can do more for rankings and visibility than dozens of low-value placements. Guest posting delivers lasting results when planned and executed carefully. It strengthens your search presence and credibility. Most importantly, it drives measurable business growth

Finance Guest Posting FAQs