Market competition now exists in search engines, and in the context of internet marketing, as webmasters say, content is king. But how do we effectively perform SEO content marketing?
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More than Just a Content: An Effective SEO Content Marketing Strategy
Better sales can be achieved for products and services if they are coupled with an amazing marketing strategy.
Of course, most of us have television sets, listen to the radio, see billboards, read broadsheets, and receive promotional flyers from various products or services.
That kind of advertising is just one way of marketing products to make a sale by encouraging people to at least consider buying from them.
With the unstoppable rise of internet technology, the landscape of marketing has expanded to a whole new world of possibilities.
The playing field? It’s in the search engines. But how?
Nowadays, pretty much everything you want to know or have is just a few taps away.
The old way of canvassing or inquiring about the price of an item or service through window shopping is a thing of the past.
A few taps, a few clicks, and you find what you’re looking for.
That also means that with tens and hundreds of different brands, suppliers, and stores selling similar products, the competition is very high, as everyone scrambles to get to the top of the search engine results to increase their chances of making a sale.
Knowing that competition is fierce, one must be creative in implementing marketing techniques.
Just like conventional marketing with targeted approaches, advertising methods, and promotional campaigns, internet marketing also requires creative strategies to compete fairly against competitors.
Whilst all webmasters share the same fundamentals on how to approach… (Sentence seems incomplete. Do you want to complete it?)
Understanding Internet Marketing Landscape
To do effective SEO content marketing, it is necessary to understand how the playing field works—and that is through search engines.
SEO stands for Search Engine Optimization, and yes, you need to optimize the algorithms to your benefit.
As you attempt to saturate the market with your brand, product, and services, you must maximize every avenue where people are present, such as social media sites, applications, and, of course, search engines.
While social media helps you gain traction by trending—whether globally or locally—search engines measure your influence based on your position in search engine results.
Being first on the SERP signals that your website is a reliable and trustworthy source of answers to queries. How you reach the top of the list depends on the algorithm.
Search Engine Algorithms
There are many search engines available, such as Bing, Yahoo, and DuckDuckGo, but the most prominent of them all is Google. One reason for this is that Google’s Webmaster Guide is adhered to by many.
If not all, most SEO implementations are based on the Google Webmaster Guide, and this guide serves as the foundation of how the Google search engine algorithm works.
The algorithm is vast, so I will only discuss some key items from the algorithm that are very important when it comes to SEO Content Marketing.
Search Engine Crawlers
Crawlers are robots that look for relevant websites when a search query is made. These robots are programmed to follow search engine guidelines, take into account all websites across the web, and generate the SERP (Search Engine Results Page) accordingly.
Domain Authority/Page Authority
DA/PA, as commonly called in the world of SEO, dictates how strong the influence of your domain or individual page is, based on several metrics—one of which is content.
Backlinks
Every domain and page on the internet is somehow interconnected through backlinks, which go to and from one site to another.
Links are also the paths where crawlers navigate, and these links mostly start from anchor texts pointing to a page—one thing you should carefully monitor and build strategically.
You can use an anchor generator tool to generate an anchor text of your choice.
Power of Content
The factors mentioned above boil down to a single key element in Search Engine Optimization, and that is content.
Web crawlers are programmed to understand the content of a domain, including its pages, posts, website design, aesthetics, and relevance—you name it.
As a webmaster, you should invest well in your content, as it alone is enough to make or break your entire internet marketing strategy.
GETS: An Effective SEO Content Marketing Strategy
Every SEO geek and webmaster may have varying levels of understanding when it comes to techniques and webmaster guidelines. But surely, all of us share common rules.
What will set you apart is the effective use of techniques, making the most out of even the simplest methods available.
How can we describe effective SEO Content Marketing? Here is G.E.T.S., an easy-to-memorize acrostic that gives you the gist of what it’s all about.
Goal-Focused
There are plenty of techniques, but having a divided focus will only make it difficult for you to create a sustainable and effective marketing game plan.
It is important that your content marketing strategy is goal-focused.
You can also incorporate the S.M.A.R.T. marketing technique, where your goals should be:
- Specific
- Measurable
- Achievable
- Realistic
- Time-bound
With this, you know where you’re heading.
Engaging
We are now in the Digital Era, where the attention span of audiences has never been shorter and more easily diverted.
Make sure that your website and pages are visually engaging to visitors. Investing in a graphic designer is a good practice if you are serious about market saturation.
Generating greater sales comes after a brand becomes reputable and recognizable—to the point of being a household name. That’s why ensuring your website content is visually engaging helps potential customers remember it.
Targeted
What is your product? Who is your target audience? Who do you plan to add to your market demographics? Where are you located? Where do you want to sell?
An essential characteristic of effective SEO Content Marketing is being targeted.
If your product is about tires, ensure that your brand logo portrays tires. Make sure the front page of your website conveys a powerful message about your product.
The blog posts and articles should be highly relevant—or, more often than not, specific—to the product.
Make sure you are targeting your market demographics through the way your content is written and presented.
SEO-Friendly
Keeping your website content SEO-friendly is highly technical, but not difficult to understand.
Ensure that the content you create complies with current search engine guidelines. And by current, that means staying updated as guidelines change regularly.
If you are new to SEO, avoid risky programs that promise quick gains. You are doing content marketing, and this strategy takes time.
Benefits of SEO Content Marketing (Power, Tips, and Examples)
What are the practical applications of effective SEO Content Marketing based on our GETS rule?
Here are some power moves you can implement for search engine-optimized content:
Guest Posting
Creating a high-quality article or blog post for other websites—even competitors—can greatly help your brand saturate the market. This not only strengthens your link-building strategy but also gives you a chance to gain organic traffic from a completely different domain that has its own SEO programs.
Optimized Metadata
Metadata is described as “data about data.” It contains important information about your website, and while search engine users don’t see it, web crawlers do.
Optimized metadata improves domain authority and positively impacts your overall website ranking in the long run.
SEO-Optimized Digital Media
- Keep your images at an optimal size to prevent long loading times, which affect website scores.
- Use relevant keywords in your image alt text to improve SEO and link juice flow.
Keyword Research
Don’t just write content—research powerful keywords that can boost your articles. This will also help you strategically place anchor texts that improve link juice flow.
Social Media Cross-Posting
Most people spend their time on the internet through social media on their smartphones or computers.
Never ignore this avenue. Ensure your SEO-optimized articles, combined with engaging titles and images, are also being shared across various social media platforms.
A single viral post on social media that gains even a small trend traction can skyrocket your rankings on the SERP. Imagine the impact of multiple viral posts!
Difference Between SEO and Content Marketing
SEO focuses on optimizing websites for search engines through keywords, backlinks, metadata, and technical improvements, ensuring better rankings on SERPs. It includes on-page SEO, off-page SEO, and technical SEO to enhance visibility. Content marketing, on the other hand, involves creating valuable blog posts, articles, and media to engage users, build authority, and drive organic traffic.
While SEO ensures that search engines find and rank a website, content marketing attracts and retains visitors through high-quality, keyword-rich content. Both strategies work together—SEO drives traffic, while content marketing converts and engages the audience. A strong digital marketing strategy integrates both for maximum online visibility and lead generation.
Get Started with Effective SEO Content Marketing
I hope you’ve learned something from today’s blog. May you apply these easy-to-understand methods to enhance your SEO Content Marketing strategy.
